ONLINE MARKETING & SEO

DS Digital Media offers personalized and scalable Search Engine Optimization campaigns. We will not only write and develop relevant, keyword targeted content but we will keep you up to date with the latest tracking and reporting technologies: Google Analytics, Uptime Monitors, Security Measures and reports e-mailed for your review.

Our online marketing campaigns truly realize growth for our client month over month and year over year.

DS Digital Media has several options that will improve the security and stability of your web site as well as your online marketing presence. In many cases security, speed and marketing go hand in hand in a web environment – for example Google will rank faster sites higher, resulting in more leads and ultimately more sales. Google will also penalize sites where it has detected security issues.

Our maintenance plan will ensure you are always running the most up to date software (WordPress), for utmost security and will ensure uptime while keeping your client data safe.

Our SEO plans will produce targeted content that will increase your rankings and measure your visibility in the search engine results pages.

SEO & Maintainence Fee Plan Structure

Campaign Setup

URL, Meta Data, Title, ALT & Anchor Tag Optimization
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Site Structure, Navigation & Content Recommendations
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Strategic Page Re-Direction
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Social Media Setup and Integrations (Facebook, Instagram, Google+)
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Directory Submissions (Google, Bing, Yahoo)
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Browser/Server Caching Directives
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Minify CSS and JavaScripts
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Google Mobile Test & Speed Test
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SSL Certificate Setup (If Required)

Wordpress Protection Plan
Montly

24/7 Uptime Monitor & Alerts
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Update WP Core (Major Updates as Required)
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Vulnerability Scans
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Update Plugins (As Required for Vulnerabilities)
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Weekly Off-Site/Cloud Backups (Filesystem, Database to Amazon S3)
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Priority Management

Technical SEO
Monthly

Google Pagespeed Insights and Improvements
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Google Search Console Monitoring, Fix Console Errors
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Create and Monitor Backlinks
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Monitor and Fix Broken Links
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On Page Optimization

Content Publishing Monthly
Basic

Content Writing & Photography
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Keyword Friendly Blogs
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Keyword Research
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Google My Business Posts
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Web Site Posts
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Facebook Posts
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XML Sitemap Creation
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On Page Optimization
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Monthly Reporting
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*Includes WordPress Protection Plan
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12 Key Phrases
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1 Articles / 300 Words
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Google Business Management = 1 Location

Content Publishing Monthly
Intermediate

Everything in Basic SEO
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Google Business Management = Up to 3 Locations
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24 Key Phrases
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1 Articles / 300 Words
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4 x 50 Word Social Media Posts
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1 Hour Monthly Web Site Maintenance Included
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Google Ads Management Included

Content Publishing Monthly
Advanced

Everything in Intermediate SEO
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Google Business Management = Up to 5 Locations
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48 Key Phrases
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2 Articles / 600 Words
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8 x 50 Word Social Media Posts
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2 Hour Monthly Web Site Maintenance Included
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Google Ads Management Included

Comprehensive Digital Marketing Maintenance and Optimization Services

24/7 Uptime Monitor & Alerts

We use a 3rd party service Uptime Robot, which provides an automated monitoring service to watch for any problems with your web site. The tool will check the site up to every few seconds and will notify our team via email, messenger or an instant app notification.

Update WP Core

If you have a campaign with us, you web site is running WordPress. As you know software is constantly changing and to provide the best performance and mitigate any security risks with WordPress we will apply WordPress Core software updates to your web site. We choose not to automatically update WordPress as sometimes there can be incompatibilities with untested plugins and you theme or WordPress Core that might break you web site.

Update Plugins

You WordPress site uses several 3rd party plugins to provide additional functionality beyond the WordPress Core. We will update these on you web site to ensure the best performance and security for you web site, along with any bug fixes and improvements provided for you plugins. We also choose not to automatically update plugins for the same reasons as above.

Staging Site Alpha Testing

A staging site is mirrored version of you web site that is not publicly available, where we can test WordPress Core and plugin updates before releasing them to your public (production) web site. Once tested, these updates can be applied without any issues and potentially at a non-peak time.

Automated Malware Scanning

We use a 3rd party software Imunify360 to automatically perform routine scans on your entire web site. Imunify360 will automatically quarantine any suspicious files and alert our team for further investigation.

DDOS, Brute Force Protection

DDOS or Distributed Denial of Service Attack is a type of attack where the attacker will attempt to prevent your site from operating by flooding it with more traffic than it can handle. There are several methods attackers may employ to achieve this but it is mitigated on you server but automatically blocking or blacklisting abnormally frequent requests as they are happening. This will ensure a balanced load on you server(s) and also ensure uptime for your web site. We are using a combination of Apache mod_evasive and CPHulk software to enable DDOS protection via rate limiting.

Monitor & Fix Broken Links

Broken links and 404 pages are bad news for you web site from an SEO perspective. We automated broken link checking with a 3rd party WordPress plugin which will initially scan your web site and then alert us in future if any broken links are detected.

Daily Off-Site/Cloud Backups

Within our data center we have monthly snapshots of all our servers. Additionally we automate and retain multiple backups of you web site and related database and files to Amazon S3.

Monthly Reporting

Based on you campaign keywords, we provide monthly reporting as part of you plan to show you the relevant positions in the SERPs (Search Engine Result Pages) to show you which position you rank in for each term and for each search engine. The report will also show gains or losses vs. the last period. Additionally we provide traffic reporting and analysis though Google Analytics dashboard and/or monthly email reports.

Priority Management

With any SEO package any fixes or edits to your web site will be prioritized in our ticketing system.

Google Business Posts, Web Site Posts, Social Media Posts

We will create and publish articles and images relevant to your targeted keywords regularly, depending on your plan. These will be posted as an excerpt on you Google Business account/Social Media accounts and will include links back to the complete article on your web site. We may also provide shorter weekly or daily social media posts which will include images and links back to relevant pages or articles on you web site.

On-Page Optimization

DS Digital Media is committed to ongoing enhancements of key on-page elements, including page titles and structure, meta-descriptions, alt attributes, custom 404 error pages, 301 redirects, cross-browser compatibility, security and plugin updates. Furthermore, we keep a close eye on changes to Google’s algorithm, ensuring the implementation of the latest best practices in SEO coding.

Google My Business Management

Google My Business (GMB) is a free tool provided by Google that allows businesses to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can help customers find your business and tell them your story. A well-managed GMB profile can significantly enhance your company’s visibility online, providing potential customers with easy access to your business hours, location, contact information, and customer reviews.

DS Digital Media offers services to manage your Google My Business profile on behalf of your company. This management includes optimizing your GMB listing to ensure it is fully complete, accurate, and appealing to your target audience. You can click the link to see the example of our company GMB DS Digital Media GMB.

1. Profile Optimization:

Ensuring that all information on your GMB profile is accurate, up-to-date, and fully optimized for the best search visibility. This includes selecting the correct business categories, adding compelling descriptions, posting business photos or videos, and more.

2. Review Management:

Monitoring and responding to customer reviews on your GMB profile. Positive reviews can significantly enhance your business’s reputation, while professionally handling negative reviews can mitigate their impact.

3. Posting Updates:

Regularly posting updates, offers, events, or news related to your business to keep your profile active and engaging for potential customers.

4. Insight Analysis:

Utilizing GMB insights to understand how customers search for your business and where they come from, as well as analyzing actions taken on your listing (such as website visits, direction requests, or phone calls). This data can help refine your overall online marketing strategy.

By entrusting DS Digital Media with the management of your Google My Business profile, you can focus on running your business while ensuring your online presence is optimized to attract and retain customers.

Google Ads

Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

We can setup and manage your Google Ads campaign with a daily or PPC budget.

Google Ads management is included with Intermediate or Advanced packages or can be provided separately for a management fee.

Google Pagespeed Insights and Auditing

Google PageSpeed Insights is a tool that analyzes the content of a web page, then generates suggestions to make that page faster. Improving page speed enhances user experience, potentially boosts website rankings in search results, and can increase conversion rates.

Fast web sites will rank better. Knowing this, DS Digital Media offers services to optimize your website’s speed based on Google PageSpeed Insights. we will perform regular speed audits on you web site using Google’s Pagespeed tool and making the appropriate corrections, By default we employ several methods to enhance speed of you web site for an SEO campaign including GZIP, caching, asynchronous or deferred script loading and CDNs (Content Delivery Networks)

This not only enhances user experience but also positively impacts your site’s SEO. Through technical expertise and a detailed understanding of web performance best practices, DS Digital Media ensures that your website is fast, efficient, and favored by both users and search engines.

Google Search Console

Google Search Console is a vital tool offered by Google that helps website owners monitor, maintain, and troubleshoot their site’s presence in Google Search results. It provides valuable insights into how Google views your site, reporting on search traffic, performance, technical issues, and mobile usability, among other aspects. This tool is crucial for understanding and enhancing your website’s search engine optimization (SEO).

DS Digital Media incorporates Google Search Console into its suite of services to help clients maximize their online visibility. By analyzing the data from Search Console, DS Digital Media identifies areas of improvement for your website, from detecting and fixing crawl errors to optimizing content for better search performance. They ensure your site is verified with Google Search Console, monitor its search performance, and implement necessary adjustments to improve rankings and visibility. This proactive approach helps in keeping your website competitive in search results, ultimately driving more traffic and engagement.

Backlinks

Backlinks are an important component for your website to rank well. We will increase your web sites authority by establishing new and relevant backlinks. We will also monitor backlinks via Google Search Console and remove any low-quality back links to avoid penalties from Google or other search engines.

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Did you know: Google now processes over 99,000 search queries every second on average.

(Including yours to find us)

Work With Us

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DS Digital Media